Who We Are


Conscious clothing

Each collection we select is created with slow and ethical intentions. We understand that fashion has not reached 100% sustainability, but we honor the progress in the industry and we are happy to be a part of the growth.    

Stories behind the clothing

From the day the first thread is sewn to the last day you wear it, there’s a story in every piece. That’s why we make the creative process as transparent as possible so you can know every part of your clothing’s journey. 

Progress over perfection

We know the words “ethical” or “sustainable” clothing can be intimidating. We’re not here to shame or preach. We’re here to help you make thoughtful fashion choices and we hope to provide a little education along the way. 

Intentional community 

We believe we’re stronger together than we are on our own, so we make a point of fostering community amongst customers, designers, creatives, organizations, and other business owners.